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In 2011, Dupree’s Jesse James America’s Outlaw bourbon launched. And 20 minutes up the road from that sprawling location for the annual Sturgis Motorcycle Rally is the Deadwood Distilling Company, which he and Ballard also own. Then there are the 600 acres of land he owns with partner Michael Ballard in Sturgis, S.D., where they set up the Pappy Hoel Campground and Resort and Full Throttle Saloon. He can rustle through 90 minutes of conversation barely pausing for breath or a sip of water and command the room on the strength of his storytelling.īut Dupree is also a very, very successful businessman, with 12 companies being run out of his compound, many of them under his Mighty Loud banner: a record label, music production company, TV production company, marketing and consulting for brands including Zippo lighters and Harley-Davidson, an artist management firm and event management are among his “sub-companies.”

He’ll break into a serrated chorus of a Joe Tex song or burst into a re-creation of recording with AC/DC’s Johnson with zero prodding. The sprawling mixing board in the studio was recently acquired from the legendary Chung King Recording Studios in New York.Īs we talk, well-known producer/engineer Jeff Tomei, who used to sneak Jackyl into Atlanta’s Mastersound Studios to work on demo tapes in the middle of the night and has since worked with artists ranging from Smashing Pumpkins to Matchbox Twenty, bustles around the studio, as he now keeps Cock of the Walk rolling full-time.ĭupree might be best recalled for the grit-rock vocals plastered on ‘90s-era rock hits “The Lumberjack,” “Down on Me,” “I Stand Alone” and “Locked and Loaded” (featuring AC/DC singer and screamer-in brotherhood, Brian Johnson) and his wild antics leading the band – mannerisms he learned from watching TV preachers and wrestlers.īut as the Doraville-born, Acworth-raised – with a brief childhood detour to small-town Alabama – Dupree sits down to talk, it’s apparent that perception should often be ignored.ĭupree, 56, is a rock star, no doubt. recorded there recently, in the cozy studio adorned with rooster paraphernalia (“Bands come here to record, and they bring me something,” Dupree says with a grin of the forms of bird tucked into every cranny – plastic, ceramic, a column of rooster paintings bestowed by Skid Row).

CeeLo Green and Darryl McDaniels of Run-D.M.C. He’s lived and worked at this location off of Old Highway 41 for 25 years.